New Balance – Urban Dash
About
New Balance has arrived in New York and wants you to make excellent happen by finding, snagging and redeeming digital batons released daily throughout NYC. We worked together with Ogilvy New York on this project.
Game Features:
• Pick up digital batons at drop locations. You can see them in your Game Map view.
• Grab them off other players’ phones who have them by getting close enough (within 100 ft).
• Stay far enough away so they can’t grab yours.
• Get to New Balance New York at 20th & 5th and validate your baton.
• Game Map view shows batons and participating players.
• The player who returns the most batons to New Balance, NYC wins the 14k Gold Baton.
• Work as a team with your friends to go for the Gold by handing off batons to each other.
